1. Lighting & Light Bulbs
The ProblemsInstall low energy light bulbs in rooms you use regularly � they last up to 15 times longer than a normal light bulb and provide the same lighting for a quarter of the running cost. Turn off the lights when you leave a room for a long period and don't use several light bulbs where one will do the job. Teach all family members to turn off lights when leaving a room.In Part Two of this series, you'll see how the rewrite unfolded and what those changes accomplished for Julie's Jewels.Baking powder and baking soda are not interchangeable. Baking powder is a combination of baking soda and an acid. Its leavening power works when mixed with wet ingredients and then baked into the oven. Baking soda is sodium bicarbonate. When it mixes with an acid ingredient like buttermilk, yogurt or molasses, it makes carbon dioxide bubbles that make baked goods light and airy.2. TV, Hi-Fi & Radio7. Work Tools1) Moissanite is the next best thing to a diamond, closely replicating a diamond's luster, vibrance and quality.As I read the original copy (which you can see here: http://www.copywritingcourse.com/juliesjewels-moissanite-original.pdf) terms like "replica" and "lab" and "wholesale" struck me as cold and undescriptive. Yes, they were absolutely true, but they completely disregarded the wonder and enchantment brought about by one of these manmade diamonds.Use hand tools in your workshop instead of power tools.Turn off the TV or video and hi-fi rather than leaving it on standby. Always use the television's on/off switch. Leaving the television on standby wastes energy.One of the hardest things to learn as a copywriter is which focus or approach to take with copy. There are general guidelines to follow, but experience will tell you that there are almost as many exceptions as there are rules. However, in the case of JuliesJewels.com's Moissanite jewelry page, it was obvious we had a clear lack of -- and a clear need for more -- emotion.9. BillsLastly, I thought about who would be buying these gemstones and why. Perhaps a man who truly wanted to impress his fianc�, but who didn't have the money to pay for a one-carat or two-carat diamond ring. Maybe a woman who wanted a pendant that was truly exceptional, but didn't care to pay the extensive markup usually found on diamond jewelry. While the reasons might vary, the common denominators were that beauty and quality mattered as much as price. Once I had a good grasp of the target audience and the products, I set out to write a new category page.3) While not considered "cheap," Moissanite is definitely affordable.Another challenge was the page's so-so performance in the search results. Considering how horribly competitive most jewelry terms are with regard to search rankings, Julie's positioning for this page wasn't too bad. The Moissanite jewelry page usually bounced between positions 11 and 30 on the major engines. However, the goal was to push the page as high as possible while driving visitors deeper into the category.Save electricity by using old-fashioned clothesline for clothes drying. Avoid drying clothes on radiators as it lowers the room temperature, making your boiler work harder. Shut off dishwasher for dry cycle. Let your dishes "air dry". Don't use dishwasher or laundry equipment until you have a full load.For those who may not be acquainted with Moissanite stones, they were originally created in a laboratory by a Nobel Peace Prize-winning scientist. They are made of a replicated mineral that was originally found in a meteorite that crashed to earth thousands of years ago. However, unlike cubic zirconia (CZ), they are extremely hard and do not form a cloudy appearance over time. Moissanite offers the brilliance of a diamond without the flashy price.These next cooking tips are about ingredients. There are many different kinds of flour, and they are not all the same. Wheat flour is important for all yeast breads. Bread flour works for yeast loaves, however put it in yeast bread and it will turn into a heavy cake. Cake flour is very fine. All purpose flour can be used for most any baking. Bleached and unbleached flours can be used interchangeably. Make sure to store flour in an airtight container, in a spot that cool and dry for up to six months.
Insulating your attic will save on operating air conditioning (also heating). If your walls are suitable, cavity wall insulation will substantially reduce heat loss. Keep air conditioning condenser shaded from sun or on north side of house. Turn off air conditioning when no one is home.
Author: Chileshe Mwape
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